When logged into your Laterpress account, click the “Reports” option on the left side of the screen.
The Reports screen displays key metrics at a glance: the number of readers who accessed your content, total chapters read, and gross revenue. Two downloadable reports are available: Payments and Details.
Download Payments Report
Clicking “Download Payments” generates a CSV file. Open this file in a spreadsheet application like Google Sheets.
Key columns in the Payments report:
- Date of Payment — Transaction timestamp showing when purchases occurred
- Amount — Customer spending per transaction
- Type of Payment — Categories include subscriptions, renewals, entire book purchases, chapter bundles, and community fees
- Product — Item purchased
- Author Community? — TRUE/FALSE indicating if author community features facilitated the sale
- Author Community Feature — Specifies which feature drove the transaction (if applicable)
- Referrer — Creator of referral links to your content
- Referred to — Content discovered through your recommendations or affiliate links
Additional columns display fees deducted by Laterpress, author community features, and Stripe, concluding with your net payout.
Download Details Report
Clicking “Download Details” generates a reader metrics CSV file.
Key columns in the Details report:
- Unique ID — Anonymous reader identifier for tracking audience size
- Email — Logged-in user email address
- Date of first read — Initial access timestamp
- Date of last read — Most recent login
- Email consent — TRUE indicates newsletter subscription; FALSE means they declined updates
- Gross revenue — Total customer spending before taxes/fees
- Default Subscription — User’s subscription cost (0 for non-subscribers)
- Default Subscription Start — Purchase date
- Total # of Epub Downloads — Download frequency count
Remaining columns correspond to your published books, showing chapter reads per reader to identify drop-off points and track chapter bundle and book purchases.